After spending years building audiences and influencer careers showcasing traditional gender roles, some of the earliest so called “tradwives” are denouncing the category. Some say they never claimed the label for themselves in the first place. While this could be seen as a shift away from conservative influencers, a new wave of teenage tradwives is already waiting to prove that notion wrong.Tradwife influencers dropping the label

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Join 350,000+ subscribers and keep yourself informed with a selection of