Google Search Console is expanding its measurement scope beyond websites with platform properties, a new property type for linked social and video accounts. The feature lets eligible creators and site owners see how content from Instagram, TikTok, X and YouTube is discovered across Google Search, Discover and Google News, including the queries that drive traffic to posts and videos.
The important shift is not simply another social metric. Google is bringing search-demand signals for social content into the same product used to assess organic search performance. That gives SEO professionals, social teams and creators a clearer way to connect what people search for with the posts, videos and formats that receive Google-driven discovery.
In Google's announcement of Search Console platform properties, the company says linked accounts can be analyzed through Search Console's Performance and Insights reports, with export options available. Google is rolling out the feature gradually over the coming weeks, and each account must be added and verified in Search Console.
What platform properties add to Search Console
A platform property is designed for content hosted on a supported social or video platform rather than on a verified website. Once an account is linked, Search Console can show when content begins to gain traction, which posts or videos are leading performance, and which queries are sending people to that content from Google's surfaces.
