Google is launching a new way to see traffic being sent from Search to social accounts on platforms including YouTube, TikTok, Instagram, and more.
Available now, Google Search Console now supports a new property type that can track traffic from Search that goes off to individual social accounts. It supports YouTube, Twitter/X, TikTok, and Instagram.
Google explains how you’ll be able to use this data:
Performance report: View your total clicks, impressions, and additional metrics. Filter and sort this data to see which specific posts and queries are driving the most traffic. If you prefer to analyze your performance using another tool, you can export the data.
Insights report: View a high-level overview of your recent traffic trends, your top-performing posts, and how people discover your account on Google.
