What's with the myriad of retail media networks?; YouTube offers creators millions to refuse deals with Netflix; and political advertisers get a free pass.
Friday, August 21st, 2026 – 12:03 am
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Can There Be Fewer RMNs, Please?
There are hundreds of retail media networks. Even if you narrow the definition to brick-and-mortar retail chains – and ignore the endless parade of first-party data sellers now flying the “retail media” flag – there are still simply too many platforms for marketers to manage.
And marketers will be stuck with that reality for a while, because consolidating these data sets is slow, messy work.
YouTube offers creators millions to avoid Netflix deals
Netflix signs non-exclusive deals with YouTube creators, even as YouTube counters with millions
Modern Retail+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti
YouTube offers creators millions to keep content off Netflix
YouTube offers creators millions to not work With Netflix | Fortune
YouTube offers creators millions to not work with Netflix - The Economic Times
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