News
Tapping ‘Overcompensating’ star Wally Baram, the clothing rental service bets Gen Z would rather binge a breakup arc than sit through an ad.
by Shannon Miller August 19 2026
Nuuly, the subscription clothing rental service, is retiring the traditional fall ad in favor of Heart On My Sleeve, its first socially native microdrama series.
Rather than running standard spots, the brand is releasing a dozen 60-second episodes across TikTok, Instagram Reels and YouTube Shorts, dropping in batches of three through August 25. Teasers debuted August 17, with the first episode batch arriving August 19 and the full run streaming exclusively on Nuuly’s channels.
