Apple has replaced a billboard in Milan that showed a toddler holding an iPhone, as part of its newest “Relax, it’s iPhone” campaign. Here are the details.
Apple takes down controversial billboard in Italy
A few days ago, Italian children’s rights watchdog Autorità Garante per l’Infanzia e l’Adolescenza (AGIA) decried Apple’s depiction of a toddler holding an iPhone as part of its “Relax, it’s iPhone” campaign.
Image credit: Autorità Garante per l’Infanzia e l’Adolescenza
The campaign, which focuses on the device’s durability and robustness, depicts situations where the iPhone gets wet, takes a fall, or is handled in ways that could put it at risk. That includes someone snapping a photo in heavy rain, someone watching a video with the iPhone sitting at the edge of a bathtub, a dog with an iPhone in its mouth, or a toddler awkwardly holding the device.
