An Apple billboard showing a toddler holding an iPhone has drawn criticism in Italy, prompting the country’s children’s rights watchdog to refer the ad to three regulators for review. Here are the details.
Apple’s ‘Relax, it’s iPhone’ campaign draws criticism in Italy
Italy’s Autorità Garante per l’Infanzia e l’Adolescenza (AGIA) has taken issue with an Apple billboard in Milan that shows a toddler holding an iPhone, accompanied by the tagline “Tutto ok, è iPhone.”
Image credit: Autorità Garante per l’Infanzia e l’Adolescenza
The ad is part of Apple’s long-running “Relax, it’s iPhone” campaign, which typically shows iPhones surviving potentially damaging situations.
