The new wordmark keeps the familiar script style, with redrawn letterforms. [Photo: Instagram.com/mosseri]
Instagram, on Thursday revealed a new wordmark, a text-only logo that spells out the company name. The company said the old wordmark felt dated after being used for about ten years.
Adam Mosseri, head of Instagram, shared the news on both Instagram and Threads.
He called the new design “sharper and more modern” while saying it still refers back to the original and keeps a simple look.
People often dislike changes to familiar brand logos, and reactions to the update have been mixed, The Verge, reports.
