Instagram's new logoMeta-owned photo sharing platform Instagram has rolled out its first logo update in a decade. But the redesign is already drawing mixed reactions online. While Meta says the new wordmark is "cleaner and more modern," many users have joked that the updated lettering makes the app's name difficult to read. Some said it looks like "Instagzam," while others compared it to "Instagwam" and even questioned whether the new design meets accessibility standards. The app's familiar multicoloured camera icon remains unchanged, with only the wordmark at the top of the app getting a new look.Instagram head Adam Mosseri says it was time for a refreshAnnouncing the redesign, Instagram head Adam Mosseri said the company wanted to modernise the logo after keeping it unchanged for 10 years.“The wordmark at the top of the app hasn't changed in 10 years, so it was time for a refresh,” Mosseri wrote in an Instagram post. He added, “Cleaner and more modern, with references to the original and the simplicity and craft that's always made it Instagram.”Mosseri also shared the announcement on Threads, writing, "Thought I'd share this on Threads [too] and see what the hot takes might be."Internet quickly pokes fun at new Instagram logoThe redesigned wordmark quickly became a talking point on Instagram and X (formerly Twitter), with many users saying some of the letters are difficult to recognise.One user commented, "Is it just me or It reads : instagzam ❓."Another wrote, "Instagwam – how a toddler would pronounce it. Perfect."Others joked that the logo looked like "Instaguam," while another user said, "It's barely readable. Does it even pass accessibility checks? Booo. I might be the outspoken minority, but do not like."While the logo attracted plenty of attention, some users said Instagram should focus on other issues affecting the platform. "Adam, while Instagram gets a new look, thousands of legitimate creators and businesses are losing their accounts without clear explanations or real support," said one user responding to Mosseri’s post.