Instagram on Thursday introduced a new wordmark, which is the text-only logo that spells out the company’s name. The social media giant’s logic was that the older version of its logo felt dated after a decade in use.
The change was announced by Instagram head Adam Mosseri on both Instagram and Threads, where he described the new logo as “sharper and more modern” while still referencing the original and maintaining simplicity.
Although people can often be averse to change, particularly when it comes to brands and the logos they’ve long been familiar with, Instagram’s refreshed design is seeing some compliments among the complaints, noting the fresher look or praising the font choice.
ScreenshotImage Credits:Threads
While there are certainly plenty of people joking that the logo now looks like it reads “Instagzam” because of the shape of the font used for the “r,” it’s fair to say that the name “Instagram” is such a recognizable brand that most people will immediately know what this says, despite the artistic flourishes.
