Instagram has introduced a redesigned wordmark, replacing its decade-old logo with a sleeker and more contemporary version to reflect modern aesthetics.
The new wordmark is 'sharper and more modern,' according to Adam Mosseri
Aug 14, 2026
10:43 am
What's the storyInstagram has unveiled a new wordmark logo, its first major update in 10 years.
The change was announced by Adam Mosseri, the head of Instagram.
Instagram changes its wordmark logo after over a decade
Instagram introduces a redesigned wordmark | TechCrunch
Instagram unveils new wordmark after 10 years, sparking mixed reactions
Instagram refreshes its wordmark, nearly a decade after last redesign
Instagram gets first logo update in 10 years, internet jokes it now reads 'Instagzam'
Instagram gets a new logo – and it is kind of illegible
Instagram’s new wordmark has the internet asking: Is Gen Z to blame?
Novo wordmark do Instagram gera confusão e viraliza como ‘Instagzam’ – CartaCapital
Instagram introduces new wordmark after a decade, logo to be unchanged - The Economic Times
Instagram's new wordmark gets a modern makeover - and a cold response online: ‘No, absolutely not 😡’
Instagram has updated its wordmark, replacing the decade-old text-based logo. The new design features a sharper and more modern…
