Mumbai: A century-old business house that became a household name with products like the Cinthol soap and Godrej shaving cream, is set to receive the next generation leader to the corner office today - Pirojsha Godrej. The 45-year old takes to thrills like jet skiing, but his love for Gandhian values is what will drive the business strategy to more than double the group's valuations in five years.The focus will be on achieving the right combination of "valuations and values," Godrej said in an exclusive interview. "The objective is to build businesses we can be proud of"and that are leaders in their sectors rather than settle for satisfactory underperformance. Businesses that fail to meet clearly defined goals will be examined more dynamically- whether the problem lies in strategy, the sector, or management capability-and changes will be considered where necessary.''The younger Godrej of the Godrej Industries Group (GIG) takes over from Nadir Godrej with an ambitious mandate. It is to build businesses that are leaders while preserving the values and reputation of the century old group.Pirojsha is willing to deploy more capital behind businesses with the potential to scale. " We may have been too conservative with capital in the past, slowing the ability of some businesses to reach their potential. Godrej Capital, for e.g., has received more equity than several of the older businesses combined and this has helped it scale rapidly" he said. The group has been guilty of "spreading ourselves a little bit thin", he said.Consistency across portfoliosThe group has been guilty of “spreading ourselves a little bit thin by starting several businesses without always ensuring they achieved the scale needed to become market leaders,” he said.In April 2024, the 125-year old storied business family amicably split into two --GEG (Godrej Enterprises Group) and GIG (Godrej Industries Group). The GIG, led by Pirojsha, would focus on six core sectors: consumer goods, real estate, chemicals, agro food, financial services, and private real estate investments.While Godrej Consumer Products, Godrej Properties and Godrej Agrovet are listed, Godrej Capital, Godrej Chemicals and Godrej Ventures may find their way to stock exchanges over a period of time. The Godrej Enterprises Group is led by Jamshyd Godrej and Nyrika Holkar. The GIG group has already grown sales and profits at more than 20% annually over the past five years, but Godrej said the bigger challenge now is consistency across the portfolio.The common family council shared by the entire Godrej family before split now has evolved into more informal family conversations. “There is no silver bullet and the answer is open communication, trust and constant discussion of important issues,’’ he said.“Family members who are active in the businesses are part of the group management committee, while regular one-on-one conversations, board-level discussions and the longstanding Thursday family lunch continue,” he said.