Godrej Consumer Products Ltd (GCPL) is handing over its next phase of growth to Aasif Malbari, a finance veteran turned business operator whose career spans the turnaround of GCPL’s Africa operations, Tata Motors’ electric vehicle expansion, and more than 25 years across FMCG and automobiles.Malbari will take over as Managing Director and CEO from August 12 for a five-year term, subject to shareholder approval, succeeding Sudhir Sitapati, who resigned with effect from August 11.The elevation ensures leadership continuity at a time when GCPL’s growth is accelerating. Since becoming Global CFO in 2023, Malbari has been closely involved in shaping the company’s financial strategy, strengthening business performance and driving growth. His responsibilities have spanned finance, business partnering, supply chain, investor relations and performance management across markets.His strongest operating credential comes from Africa. As President of the business, Malbari helped expand its margin-accretive FMCG portfolio through air care while strengthening the legacy hair fashion business, raising EBITDA margins from around 9 per cent in FY24 to approximately 15 per cent in FY26.“Aasif brings deep command of GCPL’s strategic and operating rhythm... it’s exactly the kind of ambitious, disciplined execution rigour GCPL needs across all our businesses for our next chapter,” Executive Chairperson Nisaba Godrej said.Key roleBefore joining GCPL, Malbari was CFO of Tata Passenger Electric Mobility and Director at Tata Motors Passenger Vehicles, where he played a key role in reorganising and scaling the businesses, including leading a $1 billion fundraising exercise for the electric vehicle business. Earlier, he worked across finance and business roles at Hindustan Unilever.A chartered accountant and company secretary, Malbari secured All India Rank 1 in both the CA Intermediate and Final examinations.The leadership change comes as GCPL’s operating momentum continues to strengthen. Sitapati said Q1 FY27 revenue grew 19 per cent, driven by 9 per cent underlying volume growth, marking multi-quarter highs on both metrics. “I feel that the task I had set for myself here is done, and this is the right time to move on,” he said in his resignation letter.For Malbari, the handover shifts the mandate from fixing individual businesses to delivering the same combination of growth, margin improvement and execution excellence across GCPL’s portfolio. Industry watchers say his elevation signals an effort to build on the growth momentum established under Sitapati while replicating the operating discipline and performance improvement achieved in Africa across GCPL’s India and international businesses.Published on August 11, 2026