Scrolling through Persian Instagram often feels less like viewing a single country and more like observing parallel societies existing side by side. Each segment of society patronizes its own restaurants, promotes its preferred forms of recreation, and even sources beauty services tailored to its ideological beliefs.
One of these spheres belongs to religious Iranians loyal to the Islamic Republic, a demographic increasingly marketing its lifestyle through tools once denounced as symbols of Western culture: Instagram, influencer marketing, and online ad campaigns.
Touched a Coca-Cola? Please Wash Your Hands
A promotional video circulating on Instagram showcases the “Fanoos Religious Cafe-Restaurant,” an establishment that sets itself apart not merely through its menu or decor, but by offering an environment aligned with religious consumers.
The visual statement is clear: within this lifestyle, even selecting a soft drink functions as a marker of religious and political identity.
