A 2026 Meta-commissioned IPSOS study reveals the most-watched Instagram Reels categories in India, analyzing data from over 4,000 respondents across urban and rural regions.
The research surveyed over 4,000 participants from urban and rural areas
Jun 05, 2026
03:51 pm
What's the storyA recent study commissioned by Meta has revealed the most popular content categories among Indian users of Instagram Reels.
The research, conducted by IPSOS, surveyed more than 4,000 participants from urban and rural areas across 23 cities.
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