A 2026 Meta-commissioned IPSOS study reveals the most-watched Instagram Reels categories in India, analyzing data from over 4,000 respondents across urban and rural regions.

Findings from new Meta-commissioned studies by IPSOS show that India’s video economy has become truly nationwide, with Reels emerging as the defining short-form video platform…

A 2026 Meta-commissioned IPSOS study reveals the most-watched Instagram Reels categories in India, analyzing data from over 4,000 respondents across urban and rural regions.