Alchemy Cloud Grew Its Average Clickthrough Rate 5X with ZoomInfo
The applied-science software company used ZoomInfo to reach the right roles across industries as different as cosmetics and industrial chemicals, quintupling its average clickthrough rate.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Alchemy Cloud, an enterprise software company based in San Francisco, grew its average clickthrough rate roughly five times across every market segment it targets, according to the company. It did so while cutting cost per click 24% across all campaigns.
Alchemy Cloud builds an innovation platform that helps research and product-development teams run fully digital labs. Its buyers are the scientists and lab leaders behind everyday products, the people formulating a shampoo, engineering an adhesive, developing a battery material, or reworking a food package. One ideal customer profile has to reach all of those worlds at once.
That was the hard part. Alchemy Cloud had to define and size a total addressable market stretching from beauty and personal care to industrial chemicals, packaging, and energy materials. Then it had to find the right roles at the right accounts inside each niche. A generic contact list does not do that. A formulation chemist in cosmetics is a different buyer than a materials engineer in energy systems, even though both fit the profile. Meanwhile a fast-growing sales team had to learn the product and the audience at once. Loose data would have left every new rep guessing across a half-dozen industries.
