Audience Creation in ZoomInfo's GTM Studio Grows 7X as Go-to-Market Teams Consolidate Their Tech Stack
New adoption figures show customers building 7X more audiences quarter over quarter in GTM Studio, with 5X more customers creating their first audience, as go-to-market teams consolidate point tools into a single platform.
ZoomInfo (NASDAQ: GTM) today shared new adoption metrics for GTM Studio, its platform for building and launching go-to-market campaigns. The company said customers built 7X more audiences in GTM Studio quarter over quarter, the number of customers creating their first audience grew 5X over the same period, and overall adoption of the platform has been growing at a rate that doubled month over month.
The two quarter-over-quarter figures measure different things. The 7X increase counts how many audiences customers built in the platform, a sign that active users are running more of their campaigns through GTM Studio. The 5X increase counts how many customers created an audience for the first time, a measure of how quickly new users are reaching an initial result.
The momentum reflects a broader shift in how go-to-market teams want to operate. For years, sales and marketing organizations have assembled their technology from separate products: one system for buyer intent, another for contact data, a third for AI, and a fourth to orchestrate campaigns across channels. That model left teams stitching data and workflows together by hand and paying for overlapping software that rarely worked as one.
