SpringDB Helps High-Growth Companies Double or Triple Conversions with ZoomInfo
The go-to-market consultancy rebuilds client data on ZoomInfo, reporting higher conversions, larger deals, and lower churn across its engagements.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that SpringDB, a go-to-market consultancy that fixes the data underneath companies' sales and marketing, sees its clients typically lift campaign conversions 2X to 3X after an engagement, according to the company. SpringDB also reports 30% to 50% higher average deal size and 20% to 40% lower customer churn across its engagements.
SpringDB, founded in 2018, helps hundreds of high-growth B2B companies operationalize their go-to-market strategy by fixing the one thing everyone talks about but few prioritize: data. Every engagement starts with a data audit, and the findings are usually worse than clients expect. Many high-growth and even public companies lack a reliable ideal customer profile. SpringDB has seen a million-record database where only 30% carried a job title, which makes a million-record asset more like 300,000.
Bad data does more than slow sales and marketing. It creates risk. Duplicate records are a compliance hazard, because a contact who opts out on one profile can keep getting emailed through a duplicate. And data tends to become a hot potato, passed between teams because no one wants to own it.
