How do you rebrand a technology that promises to change everything?
By
John Herrman,
a tech columnist at Intelligencer
Formerly, he was a reporter and critic at the New York Times and co-editor of The Awl.
Mark Zuckerberg’s Awkward Pivot to AI Optimism
How do you rebrand a technology that promises to change everything?
TL;DRAI
Meta, OpenAI, Anthropic reframe AI messaging amid backlash with divergent strategies: Altman's "magic," Zuckerberg's personal agents, Anthropic's healthcare. Tech leaders tracking AI infrastructure investments should note these companies need durable positive sentiment—but transformative tech historically loses novelty quickly, risking renewed backlash.
1,427 words~6 min read
