In a week where an AI model went rogue and broke out of a secure test environment—and in a year where seemingly all we’re hearing is how AI can displace large swaths of the workforce—it may come as a surprise when one of the tech’s most prominent voices is pushing an optimistic view of the tech, joining the many in his field who have recently walked back comments of how it could negatively impact workers.
“As we enter this next wave with AI, we continue to believe the future is for everyone,” Meta CEO Mark Zuckerberg wrote as the caption to a short video on Thursday, harkening back to the company’s early years of tech optimism.
“Call us optimists, call us dreamers, call us whatever the hell you want, but we’re betting on people, and we like those odds,” the voiceover in the video said.
The video featured montages of people using Instagram, Whatsapp, FaceBook and Meta’s Ray-Ban glasses to film touching moments and connect with loved ones, with the backdrop of concerts and snowboarding and laughing children set to calm music as the voiceover framed Meta’s AI efforts as doubling down on betting on people, just like the company did 22 years ago with FaceBook.
Marketing experts told Fortune that the Meta video’s reliance on nostalgic imagery seemed like a way to redirect attention from AI concerns and to buffer against growing AI fears.
