SynopsisPayU India CEO Anirban Mukherjee said the fee should not depend on whether a payment is made online or at a store. Reaching physical merchants involves distribution costs, while online companies spend more on verifying merchants and managing risk. He said these costs broadly balance out. “I would rather use industry and merchant size than online versus offline,” he said.Any merchant discount rate (MDR) introduced on UPI should be simple and linked to merchant size and industry, PayU India CEO Anirban Mukherjee told ET, and said that too many pricing rules would make it difficult to implement. He was speaking on the sidelines of PayU India's leadership roundtable on Tuesday, where the company's top brass discussed the company's future strategy.Mukherjee said the fee should not depend on whether a payment is madeNow Playing