PayU India CEO Anirban Mukherjee said the fee should not depend on whether a payment is made online or at a store. Reaching physical merchants involves distribution costs, while online companies spend more on verifying merchants and managing risk. He said these costs broadly balance out. “I would rather use industry and merchant size than online versus offline,” he said.

PayU India CEO Anirban Mukherjee said the fee should not depend on whether a payment is made online or at a store. Reaching physical merchants involves distribution costs, while…

PayU India CEO Anirban Mukherjee has backed a simple pricing model for UPI charges. This and more in today's ETtech Top 5.