Retail giant Massmart has appointed experienced marketing executive Charmagne Mazhindu as its new Vice President of Marketing
Massmart announced the appointment of Charmagne Mazhindu as Vice President of Marketing, a move aimed at strengthening the retailer’s leadership as it expands its customer-centric and omnichannel growth ambitions.
Mazhindu brings more than a decade of marketing leadership experience across multiple industries, with expertise in brand building, digital transformation and integrated marketing strategies that drive commercial growth and customer engagement.
She holds a Master of Business Administration from the Gordon Institute of Business Science and an Executive Postgraduate Diploma in Digital Transformation from the Massachusetts Institute of Technology.
Her career achievements include being named the 2021 Standard Bank Top Women Young Achiever and serving as a judge for the 2021 African Marketing Achievement Awards.
