PARIS — LVMH Moët Hennessy Louis Vuitton has promoted Yann Musquin to brand managing director of LVMH Fragrance Brands, leading Parfums Givenchy and Kenzo Parfums, WWD has learned.
He will step into his new role on Aug. 3 and will report to Véronique Courtois, chairman and chief executive officer of Parfums Christian Dior and of LVMH’s beauty division, according to an internal memo released on Thursday.
Musquin’s appointment follows the departure of Romain Spitzer for Bottega Veneta, and reflects the French luxury conglomerate’s tradition of recruiting among its ranks.
Spitzer had a broader remit, since he was not only CEO of LVMH Fragrance Brands, but also president and CEO of Fragrance Group LVMH Beauty, in addition to overseeing new ventures for the division.
A graduate of HEC Paris business school, Musquin began his career at L’Oréal in 2004 and joined Parfums Christian Dior in 2008. He was named international fragrance marketing director in 2013, working on the launch of Sauvage, the bestselling fragrance in the world, and the development of Miss Dior and Collection Privée Christian Dior.
