The tools for winning AI search were built for companies that were already winning. Vaishnavi Varma is betting the more valuable signal runs the other way, from what shoppers ask back to the brands to act on it.
TL;DR
khaa-lo began by helping brands navigate AI search. Founder Vaishnavi Varma is expanding it into a marketing intelligence platform that helps brands understand consumer intent, emerging search behavior, and market trends while connecting consumers with relevant emerging brands.
When a shopper asks an AI assistant which protein powder suits a sensitive gut, or which small-batch skincare line will not wreck oily skin, they hand over something a search keyword never carried. The phrasing is specific, frequently clumsy, and it arrives well ahead of any purchase or trend report.
Most of that signal goes nowhere useful. khaa-lo is built to catch it. Founded by AI product designer Vaishnavi Varma, the platform started as AI visibility tooling for emerging consumer brands and is expanding into a discovery product that understands consumer intent directly from AI search.
