Exclusive
Search is getting an AI overhaul. This startup says it can help e-commerce brands keep up.
By
Sydney Bradley
You're currently following this author!
Lantern launched a loyalty tool for e-commerce brands. Now, it's doubling down on AI GEO and LLM result optimization. Read its pitch deck.
Exclusive
Search is getting an AI overhaul. This startup says it can help e-commerce brands keep up.
By
Sydney Bradley
You're currently following this author!

Are Your Pages Ready For AI Search? The Metrics CMOs Should Watch

Why AEO and GEO are the new SEO, and why SA brands are already behind

Brands Briefing: Measurement is the next frontier in GEO for brands

How LLMs Decide Which Ecommerce Brands to Recommend, and What Shopify Stores Need to Do About It

Making AI search smarter

The Operator Behind the Answer. How Aman Jamil Is Engineering AEO Results Across Two AI Visibility Firms

Also in the Forbes CMO Newsletter: Shoppers like help from AI, but prefer to stay in control; Patagonia’s trademark battle…

We asked some of Business Insider's most innovative CMOs of 2026 to share their AI search playbooks as platforms like ChatGPT and…

Azoma and Digital Shelf Institute Launch “The 5 C’s of Agentic Commerce” to Rescue Brands From AI Pilot Purgatory

This is a structural shift in how digital presence is valued. Companies that understand this will treat AI visibility as a new…

AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and…

AI search is driving traffic. Here's how successful teams are measuring it.