There are a few different ways to look at that data. On one hand, the percentage of people who discover Loftie through AI prompt engines is still in the single digits. On the other hand, that number doubled within six months.
That’s what prompted Loftie founder Matthew Hassett — who also runs an AI-native commerce platform for direct-to-consumer brands called Deliberate — to try and measure how often Loftie was getting recommended by ChatGPT, Claude and Gemini. He directed an AI agent he built, called Mariah, to pose the same series of questions to all the major AI models once a month and measure how often Loftie was getting mentioned. They mostly involve queries relevant to the major selling points of Loftie — prompts like “best alarm clock for light sleepers that struggle to wake up gently.”
Measuring how often your company gets recommended by AI engines – and, subsequently, how often those recommendations lead to website visits and sales – is becoming a bigger topic of discussion for brand executives like Hassett.
In the past two years, there’s been an explosion of new tech startups like Evertune and Profound that claim to help brands measure their share of voice within AI and get recommended more frequently. Existing marketing and branding agencies are also launching similar services. And earlier this month, Shopify announced that it is adding a new dashboard for merchants within the Shopify admin panel where they can track sales, orders and conversions generated through AI shopping channels.
