Around 2024, Siddhartha Vanvani noticed two shifts happening at the same time.
More consumers were asking AI platforms what to buy, whom to trust, and which brand to choose.
At the same time, brands were seeing their organic visibility decline as AI-generated answers increasingly became the first point of discovery.
“Businesses had spent two decades optimising for search engines, but nobody was helping them optimise for AI recommendations,” Vanvani says. “We saw that opportunity early and decided to build for the future before it became obvious.”
That led to the launch of DareAISearch (DAIS) in 2025.
