Jobin Joejoe, the Managing Director of Sony Middle East and Africa joins Tom Burges Watson on The Riyal Deal to discuss the Japanese headquartered tech giant’s expanding footprint across the Kingdom - from its dedicated e-commerce platform and 25 years of broadcast partnership with the Saudi Broadcasting Authority, to its founding partnership in the Esports World Cup and building JAX Studios with the Ministry of Culture, one of the world’s largest virtual production facilities. Joejoe discusses the Kingdom’s role in leading the Middle East’s gaming market, and how Sony is nurturing esports talent through partnerships, in addition to music, and photography.