RIYADH: PIF-backed Savvy Games Group has partnered with gaming service provider Side to open a physical studio in Riyadh later this year to further support Saudi Arabia’s growing gaming ecosystem.
The collaboration was cemented at a signing event earlier on Thursday at Side’s London studio.
Nika Nour, head of global business development at Savvy Games Group, told Arab News: “There is no better partner than people like Side who have actually opened offices in other regions of the world, not just in Western countries like Europe or North America.
“They have the experiences and the tools to actually increase services, to train up local talent, and enter communities and understand cultural nuances to forge partnerships, not just for the short term, but beyond 2030, and that’s why we’re very excited about this strategic initiative.”
This is a step in expanding Side’s global footprint to 20 studios across 14 countries, providing services that range from co-development, player support, quality assurance (QA), localization QA, and audio. Their work in Saudi Arabia will be a tailored approach to the country’s needs, initially by offering co-dev, localization and local audio recording services.
