RIYADH: Artificial intelligence is becoming a central force in Saudi Arabia’s rapidly expanding gaming and esports sector, shaping everything from game development and publishing to player analytics and competitive tournaments.

As the Kingdom accelerates its ambitions under Vision 2030, AI is increasingly being deployed not only as a technical tool but also as a strategic driver for industry growth and global competitiveness.

Saudi Arabia is integrating AI across studios, publishing platforms and esports operations to improve efficiency, expand local content creation, attract international investment and streamline tournament management. The broader goal is to position the Kingdom not only as one of the world’s largest gaming markets but also as a global hub for game development and esports infrastructure.

For Saudi studios seeking international audiences, understanding how AI systems generate results is also critical to maintaining cultural accuracy and relevance in game content. (Unsplash.com photo)

According to Saudi Arabia’s National Gaming and Esports Strategy, the Kingdom is home to more than 23.5 million gamers — around 67 percent of the population. Market revenues are projected to reach $1.36 billion by 2026. By 2030, the sector aims to contribute more than SR50 billion to the national GDP and create about 39,000 jobs.