Article 50 of the EU AI Act (Regulation (EU) 2024/1689, as amended by Regulation (EU) 2026/1744) started applying on 2 August 2026. Not "is coming". Applied. If you ship a chatbot, or generate text, images, audio or video for EU users, the transparency duties are live now.
Two more dates worth putting in your calendar:
2 December 2026: synthetic-content systems placed on the market before 2 August 2026 must meet Article 50(2) marking (Article 111(4)). Four months.
2 December 2027: Annex III high-risk obligations.
The text is around 100 pages, and most of us either ignore it or eventually pay a lawyer. I wanted a third option that runs where I work.
