The European Union's AI Act will make a new set of transparency obligations enforceable from 2 August 2026. Article 50 requires clear disclosures in several common AI scenarios, including when people interact with chatbots, encounter AI-generated or manipulated content, or are exposed to emotion recognition and biometric categorisation systems. For AI developers, platforms, and organisations deploying these tools in the EU, the immediate challenge is turning broad transparency principles into reliable product controls and governance processes.
The requirements are set out in the official text of Regulation (EU) 2024/1689, commonly known as the EU AI Act. They apply across the EU and distinguish between obligations for providers, which develop or place AI systems on the market, and deployers, which use systems in relevant settings.
What Article 50 requires
At its core, Article 50 is intended to ensure people can identify when AI is involved and understand certain consequential uses of AI. It does not impose a single universal label. Instead, the duty depends on the system, the output, and the context in which content is made public.
The main obligations cover four areas:
