Tuesday, August 4th, 2026 – 8:00 am
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Think of causal modeling like scientifically-backed fortune telling. It looks at whatever data is available and uses that to predict what’s going to happen next.
It’s casual modeling that’s at the core of AI ad analytics platform Newton Research’s new agentic layer, called Unlimited Analytics.
Launched on Tuesday, Unlimited Analytics contains a host of agents and agentic workflows that handle each step of a campaign lifecycle, from planning to activation to measurement. Newton’s clients can engage with Newton’s agent in natural language if they have a specific request, which will delegate them to the correct specialized agent, or they can select from a pre-built blueprint for a particular task, like building a report in Excel.
