Tuesday, August 4th, 2026 – 6:00 am
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For all the talk about precision and personalization in programmatic, the decisioning is often still stubbornly one-size-fits-all.
That’s the main insight behind Chalice AI, a custom algorithm startup that lets brands bring their own models into walled gardens, DSPs and SSPs.
But, actually, please don’t call Chalice a “custom algorithm” company anymore. Although Chalice helped create the category and “custom algorithm” is a useful shorthand, it’s also kind of cursed now, says Chalice COO and Co-Founder Ali Manning on this week’s episode of AdExchanger Talks.
