Amazon and McDonald’s headline the latest Ad Age Brand Loyalty Tracker as purchase frequency and spending shift across major restaurant and retail brands.
The Ad Age Brand Loyalty Tracker measures purchase frequency in the restaurant and retail sectors on a quarterly basis.
Data comes from Affinity Solutions, which analyzes daily transaction data from over 150 million permissioned credit and debit card transactions across the U.S.
See the prior edition here.
CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA…
Discover how behavioral lock-in drives consumer habits, enhancing business longevity, pricing power, and premium valuations in…
Retailers should rethink their loyalty strategies to meet consumer expectations of providing real-time value and instant…
From fandoms and experiences to personalisation and gamification, marketers reveal how they're creating loyalty that customers…
“Across all income levels, customers are value focused and definitely prioritizing affordability
This morning, the quarterly results from some of the biggest names in food can offer insight into what’s happening with spending.
