As the global men's grooming market grows, many leading barbershop brands are competing on more than haircut quality. Standardized training, digital technology, and customer-focused service models have enabled them to scale across multiple markets.
The following brands illustrate different approaches to building large grooming businesses, ranging from express haircut concepts to premium salon brands.
Scaling through franchising and technology
Among the largest players is Great Clips, founded in the United States in 1982. The company operates more than 4,400 salons across the U.S. and Canada and performs around 90 million haircuts annually. Its standardized operating model and early adoption of an online check-in system have helped improve efficiency while maintaining consistent service standards.
Great Clips's facade in the U.S. Photo courtesy of the barbershop
