Korean barber Harley, center with sunglass, judges skills during the final round of the 2022 World Barber Classic at Boutique Monaco in Seoul, Oct. 11, 2022. Courtesy of N2RAGE Global
Korea's globally recognized beauty industry, long associated with skin care, cosmetics and hairstyling for women, is increasingly extending its influence into men's grooming, with a new international festival aiming to showcase the country's growing barber culture.
Organized and hosted by N2RAGE Global, Korea’s first beauty subculture community exclusively for men, the DISTRICT 82 festival is set to take place on Aug. 24.
The organizer said Thursday the event will bring together barbers and hairstylists from Korea, Japan, Brazil and other countries for a day of live demonstrations, educational seminars, music performances and an international barber competition.
“The event will be a platform where grooming is presented not simply as a service but as part of contemporary youth culture,” said An Hee-jin, global head of N2RAGE. “It will attract up to 700 professionals and enthusiasts.”
