Afia Media, Nigeria’s only South-east dedicated broadcaster on DStv and GOtv platforms, has unveiled Obuzo, an advertising grant initiative designed to help small and medium-sized enterprises (SMEs) across the South-east geopolitical zone access television and radio advertising and grow their businesses through increased visibility.
The initiative was inspired by insights gathered through How Market, Afia TV’s grassroots business showcase programme that highlights entrepreneurs, traders, artisans and business owners across markets in the region.
Since the launch of How Market, Afia Media has engaged hundreds of small businesses and discovered a common challenge: while many offered quality products and services, very few had ever advertised on television or radio.
Feedback from participants revealed that their appearances on the programme generated enquiries from customers within and outside their immediate locations, demonstrating the value of media exposure for business growth.
“Being featured on How Market on Afia TV gave my business visibility beyond what I imagined. Shortly after the programme aired, I started receiving orders from different parts of Nigeria and even from Ghana,” said Chinasa Aniagolu, owner of Linaz Baby Store. “It opened my business to a wider market and proved that media exposure can truly transform small businesses.”
