Nigeria’s leading broadcast and production outfit, Sportsville Communication Services Limited and premium media & sales agency, Media Icons Africa Limited, have signed a Memorandum of Understanding (MoU) for the latter to market the annual sports award ceremony.
In a release jointly signed by the Chief Executive Officers of both organisations, Frank Ilaboya and John Upah, Media Icons Africa Limited will take charge of marketing the award ceremony starting from the 7th edition slated for the first quarter of 2027.
According to Mr Ilaboya, the appointment of Media Icons Africa Limited marks a significant step in “our quest to expand the scope of the award and also make it financially viable.
“For six years, we have taken pains to build the Sportsville Special Recognition Award brand and we believe time is now ripe to make it financially viable.
“All we have been doing from inception is to make the Sportsville Award brand a credible one that attracts the confidence of both the general public and the awardees in particular.
