JLR has appointed a new North American CEO, Mark Cameron.

The company announced last month that it wants to grow its North American operations, specifically in the United States.

JLR has several new models launching soon, including the new Range Rover GT and Jaguar Type 01.

JLR has appointed a new CEO to oversee the automaker’s vital North America operations. Mark Cameron, the Defender brand’s global managing director, will assume the role just as the automaker prepares to launch several new models that will define its future in the United States and beyond.

Cameron is a 15-year JLR veteran, with a 32-year career in the automotive industry. He will become JLR’s North American CEO on September 1. Lennard Hoornik, JLR’s Chief Growth Officer, whom Cameron will be reporting to, said: