Friday, July 31st, 2026 – 5:45 am
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It’s no secret that sports are steering streaming TV ad dollars, including in the upfront negotiations that just wrapped. But there’s more untapped potential to be had in sports.
Women’s sports is having a moment, as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership.
Take the Women’s Sports Index, the brain child of sports agency Deep Blue and data analytics platform Mondo Metrics. The intelligence platform is meant to help brands identify trends that can help inform their marketing efforts, such as tracking engagement patterns and purchase intent across different creator partnerships.
