Serves You Right
The ad industry has found a new audience to bombard with ads: AI bots.
Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style brand content and labeled as sponsored.
Influencing agents may eventually become even more important than influencing humans, according to Jonah Goodhart, CEO and co-founder of AI contextual advertising startup Mobian. “With a human, you influence one person,” he tells Digiday. “When you influence ChatGPT, you’re influencing potentially all of ChatGPT.” (For the record, Mobian still helps its clients target both humans and agents.)
Time claims to be the first publisher targeting agents with ads, but it’s not a wholly original idea.
