The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.
Wednesday, May 27th, 2026 – 8:30 am
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The bots are hungry for content.
The content owners are hungry for monetization.
And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fed.
The ad industry wants to monetize bot traffic. Also: The FTC sues Hims & Hers for allegedly sharing health data with third-party…
The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in quietly.
The IAB offers new guidelines as to how brands and publishers should be tracking their AI search analytics.
IAB offers new guidelines as to how brands and publishers should be tracking their AI search analytics.
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The price of expensive chatbot subscriptions is driven by vibes—not immediate profitability for AI companies.
