Monday, August 3rd, 2026 – 8:30 am
SHARE:
Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways.
But with new AI optimization tools cropping up faster than you can say AEO, it’s hard to pinpoint which metrics are most important to track and what it even means to measure AI search visibility when there’s so little data or replicability around both prompts and results.
But when publishers and advertisers can’t figure something out, that’s an opportunity for IAB to step in and – hopefully – provide some clarity.
