Advances in data analytics and AI have significantly enhanced the group's understanding of customer behaviour, says Mr Arak.
SCB X, a financial technology conglomerate and the holding company of Siam Commercial Bank, is accelerating its transformation into an AI-first organisation and leveraging artificial intelligence (AI) to gain deeper customer insights.More intensive AI use
According to deputy chief executive Arak Sutivong, the Thai economy in the second half of this year is expected to remain broadly in line with the first half, with an uneven recovery amid persistent volatility and uncertainty.
Against this backdrop, SCB X will continue to prioritise supporting customers in navigating the challenging environment rather than pursuing aggressive loan expansion, Mr Arak said.
The group aims to generate greater returns from its investments in technology and innovation by deploying them more extensively across its operations.
