Mark Zuckerberg is doing a big AI public relations push. It's unclear if it will move the needle. So why not try cold, hard cash?
Zuckerberg launches pro-AI campaign to counter American skepticism, but author argues direct community cash—like Meta's $50K teacher bonuses—proves benefits better than messaging. Key insight: AI adoption credibility requires tangible worker benefits, not hype.
Mark Zuckerberg's 'AI is great, really' PR campaign is in full swing. Here's a better idea.
By Peter Kafka
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Chief Correspondent covering media and technology
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Meta reported strong financial performance on Wednesday, with revenue rising 22% to $47.5 billion.
