Global Chief Marketing Officer Jonathan Bottomley discusses how provocative campaigns such as the recent Dakota Johnson work drives growth for the brand.
Calvin Klein’s provocative campaign featuring Dakota Johnson earlier this year was successful for more than just buzz, engagement and virality—it boosted sales of women’s products, according to Jonathan Bottomley, global chief marketing officer for Calvin Klein.
It’s the latest example of how the PVH Corp.-owned brand is embracing its online following with culturally relevant campaigns that create lasting business impact.
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