Tuesday, July 28th, 2026 – 1:00 am
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Have you ever walked through Times Square and thought, Wouldn’t it be cool if these giant billboard ads could be produced by AI?
This doesn’t seem like a universal experience. But for CDP Hightouch, apparently, this question was top of mind.
In June, Hightouch launched a one-day Times Square activation to showcase ads that its clients made using its new creative development tool, Ad Studio. The activation was funded by Hightouch and featured brands such as Sweetgreen, Tripadvisor and HelloFresh.
